“We need to stop interrupting what people are interested in and be what people are interested in.”
In today’s competitive environment, successful organizations are those that deeply understand their customers. We work with clients to discover as much as possible about their customers, users, constituents, and patients. These insights help us understand not only their personas and demographic details, but also how they feel and behave, and what their dreams and motivations are.
The world is flooded with data. This data helps us understand what people do and how they do it. We dib deeper via workshops, ground research, surveys, ethnography to understand why. Then we transform this data into insights, beautifully distilled multi-media deliverables, learning experiences, and more.
We draw on deep international field work and consumer cultural intelligence research. Our team has hands-on experience running complicated projects in some hard-to-reach places across the globe.
We use a human-centered, solution-focused methodology along with remote sensing, iterative prototyping, and other well-honed and experimental techniques to decipher human motivation, solve complex problems, and align action towards a preferred future state. Our projects impact strategy, operations, design, community engagement, training, and brand images.
We believe that through deep empathy and open ideation, instead of relying on historical data and instinctual guesses, we can make better decisions.
With a team that has worked with over a hundred companies across the globe, we know where to start, and how to unearth true insight.
Ready to talk about your next project?