Services > People > Human Experience > Transit CX

Motivf’s Human-Centered Design Drives Five-Star Transit Experiences

From trip planning to the last mile, our human-centered approach enhances your agency’s Customer Experience (CX) literacy, empowering agencies and teams to design rider-focused solutions that improve every step of the journey.

An older man and woman exit a bus with smiles on their faces

See your riders’ experience through their eyes and make improvements that truly delight


Motivf empowers transit CX teams to deliver exceptional customer experiences by applying human-centered design to create actionable CX Strategic Plans. We help clients understand their customers’ mindsets and experiences, while gaining respect and traction internally by including all departments in the co-creation of strategies and solutions.

A Motivf worker interviews two women outside at a tabling event while a colleague adds sticky notes to an easel board

We bring transit agencies together to understand and improve customer experience.

We believe public transit riders deserve a five-star experience. That starts with transit agencies empowering their teams to challenge the status quo in customer experience.

Motivf is a one-of-a-kind partner in transforming scattered CX findings into authentic representations of customer needs. We get transit teams on board the “CX bus” with internal, participatory workshops that truly engage all departments – from operations to customer service to planning – our approach is the bridge that connects customer experience across your entire agency.

Motivf empowers agencies to improve the customers’ entire journey, beyond the direct interactions they have with stops and vehicles. When agencies understand the holistic experience of their riders on an organizational level, they are better equipped to create delightful, rider-focused experiences that benefit everyone.

Why Choose Motivf?

Seven people stand in front of a room and mimic the act of riding on a bus while others watch from their seats

Meaningful insights
• Maximizing the power of mixed-methods research allows us to truly understand the diverse needs of all customers

Human-centered solutions
• Leveraging research insights and agency momentum around CX paves the way to implementing meaningful solutions

Agency buy-in
• Understanding CX by engaging all departments in empathy-building exercises rallies agencies around improving the experience

Get in touch!

Learn more about how Motivf can improve your agency’s CX with human-centered design!

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