Real estate brokerage:
New Logo for a New Partnership.
Differentiate a real estate brokerage under the banner of a national chain.
Ideation and prototyping of various logo styles, shapes, and colors until the exact right fit was found.
Growth and expansion into new markets with the need to develop new marketing materials that highlight expanded services.
How we did it
The Washington, DC extended metropolitan area continues to see robust growth in home sales and competition in the real estate brokerage market. Real estate agents who use new tools and an in-depth understanding of the challenges faced by new buyers who are moving into the DC area. By carefully crafting a corporate visual vocabulary that works in alignment with the parent chain, the local brokerage developed strong brand positioning at a critical moment in the growth of the business.
"Absorb what is useful, reject what is useless, add what is specifically your own."