Real estate brokerage

 
Question Mark Icon
 

Challenge

Differentiate a real estate brokerage under the banner of a national chain.

Lightbulb Icon
 

Solution

Ideation and prototyping of various logo styles, shapes, and colors until the exact right fit was found.

Results Icon
 

Results

Growth and expansion into new markets with the need to develop new marketing materials that highlight expanded services.

 

How we did it

 

 

The Washington, DC extended metropolitan area continues to see robust growth in home sales and competition in the real estate brokerage market. Real estate agents who use new tools and an in-depth understanding of the challenges faced by new buyers who are moving into the DC area. By carefully crafting a corporate visual vocabulary that works in alignment with the parent chain, the local brokerage developed strong brand positioning at a critical moment in the growth of the business.

 
 

From the Client


Absorb what is useful, reject what is useless, add what is specifically your own.
— Bruce Lee