A robotics company with more than 20 subsidiaries across the globe
Challenge
The client suspected that its website was responsible for a dip in sales, but had no evidence to support it.
Solution
Motivf researched other industry sites, examined cultural implications of a website being used without localization of design and content, reviewed the client's marketing goals, analyzed sales and capital data, and conducted a global survey of system partners in order to have a broad swath of information to use in providing recommendations.
Results
Dissatisfaction with the website was noted by system partners, who are the key players in bringing in revenue to the client.
How we did it
Throughout the project, the client leadership consistently noted their appreciation of Motivf’s flexibility, attention to detail, and recommendations. Motivf developed a positive rapport with leadership and gained a trusted advisor relationship, with a perview into the client's proprietary information. The client's US offices suggested Motivf join them on a trip to Germany to discuss recommendations at the client's holding company office.
From the Client
“The tables on the product pages should have the main models listed first....The first 4 columns should be the standard...This would greatly reduce the requirement for the user to use the right arrow to scroll through the multiple columns.”