Sending one-of-a-kind pieces to New York or Los Angeles for product photography slows down the sales cycle, adds significant insurance and shipping expense, and adds friction to the business.
Develop local market pop-up studio processes so that high-end product photography can be produced nearly on demand.
Monthly pop-up studio photo shoots to keep up with campaigns and product development.
How we did it
Leveraging studio space and expert professional photographers in local markets reduced turn-around-time in half and eliminated expensive re-shoots, while providing greater control over creative aspects of design for clients. Creative professionals work in many locations and using local talent has many benefits.