Environmental company that empowers individuals to live green
The seemingly distant association between the planet’s environmental health and the impact of an individual’s daily product choices places limitations on the ability to convey the ease and importance of integrating eco-friendly products into everyday life.
Implemented a cohesive and visually engaging website to highlight the ease of integrating eco-friendly products into the consumer’s lifestyle and increase sales.
Created an intuitive, navigable platform that details the critical relationship between the products sold, the consumers’ lifestyles, and the global environmental impact and generates a desire to purchase the product.
How we did it
After brainstorming the thought processes of a consumer, two visual approaches were developed to connect with various aspects of the user path and perspective. Additionally, the navigational paths and calls-to-action on the website were restructured to suit consumers with little to no knowledge on the product as well as consumers ready to purchase. A final, “lifestyle-first”, visual approach was selected after which brand colors, product images, and written content were created and integrated into the wireframe layouts to complete the website.