Developing a Visual Vocabulary for each Campaign.
Contrasting, inconsistent, and theme-less messaging leading up to key sales events.
Reminding the design team, client representatives, and partners visually, how you want customers to feel when they experience your brand assets.
A story, a message, and a feeling that is communicated across all platforms throughout the campaign, culminating in an event that captures the imagination.
How we did it
The message was refined through iterative mood and vision boards. Storylines, colors, textures, settings, and filters for photography were communicated and agreed to. The brand message was refined and continued through visual vocabulary. The client easily provided feedback on what worked and what did not.